How To Jump Into The Sneaker Resale Market
If you are a Sneakerhead or you appreciate the sneaker culture, then you are in the best position to take advantage of the multi-billion dollar industry. Everyone could use a little extra cash, so using the sneaker industry as a side hustle is almost a no brainer. Rare sneakers are just like any other collectible in that they are hard to find, high in demand and popular. Reselling shoes that are one of a kind can be more simple than you think.
Getting started in the resale market for sneakers takes a lot of time and strategy, but knowing the basics will take you extremely far. Major sneaker companies such as Nike, Adidas, and PUMA only put out a fixed number of limited edition styles on the shelves every year, so it is very important to stay on top of your game at all times.
As a reseller, your biggest goal is to make a return on your investment. In order to do this, you have to know what to buy, when to buy and when to sell. Identifying the right time to sell can make all the difference when it comes to resale. This may mean selling them right away or a couple months down the line. Attending SneakerCon is an awesome opportunity to gain more insight into the sneaker world.
From the outside looking in, it may seem like the sneaker resale market is pretty straightforward, but there is more to it than just buying any sneaker and trying to resell it. There are business models for you out there for you to use that will place you on a path that will lead you to success. Here are a few examples…
The “flip” model is where you only buy true classics and flip them for a profit.
The “size“ model is where you target a certain size of shoe that is extremely popular (i.e. size 12 or 13) in shoe stores and get your hands on it before everyone else can.
The “new to the market” model is where you focus on exclusive shoes and new releases.
The “regional” market model is where you focus your attention specifically by city, country, or region.
Once you have an idea of what kind of sneakers you want to sell, the next step is to get your hands on them. This will hardly ever be an easy feat, but with the following tips, you will have an even better chance of attaining the sneakers that lurk in your wildest dreams.
Camp out. When you plan on attending a release, camp out in front of the store so you can be one of the first people inside when the door opens.
Do your research online. One hack that major Sneakerheads use is social media notifications that notify you when online sneaker sites announce their restocks.
Use an app. Download the OnMyFeet Sneakerhead app and upload photos of the sneakers that you are selling. This way, you will reach even more people that could potentially be interested.
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